Umm Simplicity est. May 2017 is a handmade gifts business.
Sidra Shakoor the founder of Umm Simplicity has always loved the concept of gifting others. Usually, when she bought gifts from the high street they came with unnecessary packaging and materials which are destructive for the environment such as plastic. Plastic is one of the worst packaging products as it takes years to decompose and worst of all it has ended up in the oceans endangering sea life and causing others to become extinct. She is very passionate about reusing and recycling so she upcycles items that would have otherwise gone to the landfill. In turn, this reduces the pressure and cost of disposing of these items and ultimately makes the items usable and beautiful once again.
Another thing Sidra has always loved whilst growing up is creating different handmade things. She has always had a creative flair and considered herself as a crafter more than anything! She has tried her hand at nearly everything from painting canvases to producing resin art pieces.
She remembers on her 10th birthday when her dad bought her a spray art pen set with all the colours and colouring sheets. She was ecstatic and absolutely loved it. She vowed to keep it forever. Oops! Since then she has created many different pieces of art and enjoyed every bit of it.
Over the years she has gained the following qualifications in the creative field:
Design & Technology: Product design
Fashion and Textiles: Sewing & Textiles
Art, Design & Creative Studies: Graphic Design
When Sidra came up with the idea of Umm Simplicity she wanted to combine eco-friendly, minimal packaging, and simplistic items altogether and produce items which when gifted gave a pleasurable gifting experience. Creative ideas come to her naturally so she had plenty of inspiration to get started. Like everything, it was a bit of trial and error at first but now she has found her ideal strategy to say and plans to execute it in the best possible way so that Umm Simplicity is the best it can be.
If you have purchased from Umm Simplicity previously, share your experience on your social media by using the hashtag #ummsimplicity